Google Ads for contractors & home services in Jacksonville.
Search campaigns and Local Services Ads for HVAC, plumbing, roofing, electrical, pool, pest, landscaping and other home service companies across Northeast Florida, managed for booked jobs, not clicks.
Why home service ads waste money.
Home service searches are some of the most expensive on Google, because a single job can be worth a lot and every competitor in town is bidding on the same words. That makes mistakes costly. The ones we see most: ads shown to people outside the service area, clicks from people looking for jobs or DIY help, ads running at night with nobody to answer, and no call tracking, so nobody knows which keywords actually booked work.
Fixing those is unglamorous work, and it’s most of the job. Our Google Ads mistakes guide covers the full list.
Built around jobs, service areas and phone calls.
Campaigns by job type
Emergency repair, maintenance and replacement or install searches behave differently and are worth different amounts. We separate them so high-value jobs get the budget.
Service-area targeting
Ads limited to the ZIP codes and towns you actually serve, with bids raised where jobs are most profitable and cut where drive time eats the margin.
Call-first ads
Call assets on every ad, call-only setups for urgent services, and schedules matched to when your office or on-call tech can answer.
Call tracking & lead quality
Every call and form tracked as a conversion, with short or spam calls filtered out, so bidding learns from real customers.
Negative keywords from day one
Jobs, salary, training, DIY, parts, free, manual and competitor-brand searches blocked before they burn budget.
Landing pages per service
A fast page for each service with your license, reviews, service area and a big phone number, not a general homepage. See home service websites.
Use both, give each a job.
Local Services Ads sit at the very top of many home service searches with the Google Verified badge, and you pay per lead rather than per click. Search ads give you control over keywords, ad copy, landing pages and the jobs you want more of. For most eligible contractors, the best results come from running both, plus a strong Google Business Profile for the map pack.
Local Services Ads
Pay per lead, Google Verified badge, ranked largely on reviews, responsiveness and proximity. Best for core, high-volume jobs in eligible categories.
Search campaigns
Pay per click, full control of keywords, copy and landing pages. Best for high-value jobs, specific services and areas LSA doesn’t cover well.
Google Business Profile
No ad cost. Drives map-pack calls and directions, and the reviews you collect there strengthen both kinds of ads.
Home service trades we work with.
HVAC & air conditioning
Summer breakdown demand and hurricane-season prep, with emergency campaigns separated from tune-up and replacement leads.
Plumbing & water heaters
Call-first emergency campaigns plus higher-value repipe, water heater and drain work.
Roofing & storm repair
Inspection and replacement leads, with budgets ready to scale after storms.
Electrical & generators
Panel upgrades, EV chargers and whole-home generators, which Florida homeowners research well ahead of storm season.
Pools, screens & outdoor living
Pool service, screen enclosures, pavers and outdoor kitchens, often concentrated in St. Johns County and Ponte Vedra.
Pest, lawn & landscaping
Recurring-service companies where lifetime customer value justifies a higher cost per lead.
Moving & junk removal
Local and long-distance moves, with tight targeting to avoid paying for out-of-area quotes.
Cleaning, garage doors & handyman
High-volume local services where call tracking and ad scheduling make the biggest difference.
Built for how Jacksonville homeowners search.
Jacksonville is one of the largest cities by area in the continental U.S., so “Jacksonville” targeting alone can send a crew an hour across town. We target by the towns and ZIP codes you serve, whether that’s Mandarin and the Southside, Arlington, the Beaches, Orange Park and Fleming Island, Fernandina Beach or St. Johns County.
Seasons matter here too: AC calls spike in the heat, roofing and generator searches jump before and after storms, and pool and outdoor work picks up in spring. Budgets follow demand instead of staying flat. If your work is concentrated south of the county line, see Google Ads in St. Augustine and Google Ads in Ponte Vedra Beach.
Rated 5.0 on Google by 33 clients.
10+ years in business, 100+ websites and apps launched, and a team that holds every current Google Ads certification. We’ve built websites and run digital marketing for home service companies including Kish Enclosures, Durfee Plumbing, Walker Electric Services, Fence Pro and Sunscape Landscaping, so the pages your ads send people to are built to convert, not just to look good.
FAQ
Are Google Ads worth it for contractors?
Often, yes, because people searching for a plumber, roofer or AC repair usually need the work done soon. They pay off when targeting is limited to your service area, calls are tracked and wasted searches are blocked. Without those, they can burn budget quickly.
Should I use Local Services Ads or regular Google Ads?
If your trade is eligible, usually both. Local Services Ads charge per lead and show the Google Verified badge; search ads give you control over keywords, jobs and landing pages. We manage them together so they don’t compete.
How do you stop paying for bad leads?
Tight location targeting, negative keywords for jobs, DIY and parts searches, ad schedules matched to staffed hours, and call tracking that separates real customer calls from spam and wrong numbers. For Local Services Ads, we also help you dispute invalid leads.
Can you run ads only for certain jobs, like replacements and not repairs?
Yes. We build campaigns by job type and can focus budget on the work you want more of, such as installs, replacements or service agreements.
What budget do I need?
It depends on cost per click in your trade, your service area and how many jobs you want each month. We work backward from a target cost per booked job and give you a specific recommendation during scoping.
Do you track phone calls?
Yes. Calls from ads and from your website are tracked as conversions, so you can see which keywords and campaigns make the phone ring.
Who owns the ad account?
You do. Campaigns run in an account owned by your business, with us added as managers.
Can you guarantee a number of leads?
No one can honestly guarantee results from ad auctions. We commit to clean tracking, weekly optimization and honest monthly reporting on cost per lead.