One lot, two businesses, one site that has to sell both.
Empire Auto Sales & Service, LLC operates as both a used car dealership and a full-service auto repair shop in Jacksonville, FL. That's really two different customer journeys under one roof — someone browsing a used-car inventory has different questions than someone who just needs a repair booked — and the site has to serve both without either side of the business getting lost.
Scope of the work.
Website development
An inventory-forward site with an equally clear, separate path to booking a repair, so neither side of the business gets buried behind the other.
Digital marketing
Content built for two different audiences — vehicle shoppers and repair customers — instead of one generic message trying to speak to both.
Custom design
A design that keeps the dealership side feeling trustworthy for a big purchase while keeping repair services just as easy to find.
Local SEO
Visibility for both used-car and auto-repair searches across Jacksonville, which don't behave the same way in search.
Selling a car and fixing one aren't the same sale.
A used-car buyer is making a bigger, slower decision than someone who just needs a repair scheduled. The site has to hold both experiences at once without confusing either customer about which part of the business they're looking at.