Explaining patented water-treatment chemistry to a buyer who isn't a chemist.
RelīOx Corporation is a Jacksonville, FL manufacturer of on-demand chlorine dioxide (ClO2) generation technology, built on patents licensed from the University of Florida Research Foundation. We built the website and digital marketing that translate a genuinely technical, patented chemistry into something a facility manager or procurement buyer can evaluate and trust.
Scope of the work.
Website development
A B2B site built to explain patented on-demand chlorine dioxide technology clearly enough for a non-chemist buyer to evaluate.
Digital marketing
Marketing aimed at facility managers and procurement teams researching safer alternatives to handling and mixing raw chlorine dioxide chemicals.
Online ads & custom design
Custom, technical-but-approachable design built for an industrial and water-treatment audience, not a consumer one.
SEO
Search visibility for chlorine dioxide, on-demand ClO2 generation and industrial water-treatment technology searches.
A patented chemistry only sells once a buyer understands what it replaces.
RelīOx's technology exists to remove the danger of handling and mixing raw chlorine dioxide — a genuinely technical selling point that only works if it's explained clearly to a facility manager or procurement buyer, not just a chemist. That's what the site and marketing were built to do.