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And Guide Her — Case Study

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/** Case study — website and member portal for a women's coaching and wellness brand */

Building the digital home for a women's coaching brand — and the portal that ran it.

And Guide Her (branded "AGH") was a women's coaching and wellness practice that ran its program through a dedicated client portal alongside its marketing site. We built both the public-facing site and the member sign-in experience clients used to access their coaching program. The original marketing site is no longer live at its old address today.

Coaching & WellnessMember PortalWomen's Coaching
What we built

Scope of the work.

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Website development

A public-facing marketing site paired with a dedicated member portal (app.andguideher.com) for coaching clients to sign in and access their program.

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Digital marketing

Marketing built around the "AGH" brand to reach women looking for coaching and wellness support.

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Online ads & custom design

Custom design for a coaching brand built to feel personal and supportive, distinct from generic wellness marketing.

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SEO

Search visibility for women's life and wellness coaching searches.

Why this one's different

A coaching brand needs a client login, not just a landing page.

Coaching businesses live or die on the relationship with the client after the sale, not just the pitch before it. That's why And Guide Her needed more than a marketing site — it needed a working member portal clients could log into to stay engaged with the program, which is what we built alongside the public site.

Stack

Built with

Digital MarketingSEOWebsite DevelopmentCustom DesignCoaching & Wellness
Common questions

FAQ

What was And Guide Her?
And Guide Her, branded "AGH," was a women's coaching and wellness practice that ran its program through a client website and a dedicated member sign-in portal.
Is And Guide Her still active today?
The original marketing site is no longer live at its old address. We're noting that plainly here rather than linking to a site that no longer reflects the business.
Do you build member portals for coaching and wellness brands?
Yes — pairing a marketing site with a working client login is exactly the kind of build we do for coaches, consultants and membership-based practices.
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