Turning first-timers into members before they ever walk through the door.
The Crossfit Squad is a CrossFit box in West Palm Beach, FL, built around coached, community-driven training rather than a drop-in gym floor. CrossFit can feel intimidating to someone who's never tried it, so the marketing has to lower that barrier before a visitor ever shows up — clear class info, an easy way to book a first session, and a site that reflects the gym itself: focused, no-nonsense, and genuinely welcoming.
Scope of the work.
Website development
A class schedule and free-intro booking flow built to get a nervous first-timer signed up for a class in under a minute.
Digital marketing
Content and social proof aimed at people who've thought about trying CrossFit but haven't taken the first step yet.
Online ads & custom design
Geo-targeted ads for the West Palm Beach area, paired with a bold, no-frills design that matches the gym's training culture.
SEO
Local visibility for CrossFit and gym searches across West Palm Beach, built around the specific coaching style the box offers.
CrossFit is intimidating until it isn't.
For a lot of people, the hardest part of CrossFit is the first class, not the workout itself. The marketing here focuses on making that first step feel low-risk and welcoming, so the gym's actual coaching and community can do the rest of the convincing.