Scooping up local search for a neighborhood ice cream shop.
Chris' Ice Cream Dream, Inc. operates the Bruster's Real Ice Cream location at Atlantic Boulevard & Kernan Boulevard in Jacksonville, FL — serving fresh-churned, small-batch ice cream made on site. We built the digital marketing that helps a neighborhood scoop shop compete for "ice cream near me" searches against national chains.
Scope of the work.
Website development
Local landing pages built to work alongside the Bruster's franchise site and point customers to this specific Jacksonville location.
Digital marketing
Local marketing built to drive foot traffic and online orders to the Atlantic & Kernan location specifically, not the brand generally.
Online ads & custom design
Seasonal, flavor-driven creative built for an ice cream audience — families, kids' birthdays, warm-weather cravings.
SEO
Local search visibility for "ice cream near me" and Jacksonville neighborhood searches around the Atlantic Blvd corridor.
One location has to out-local the national brand it operates under.
Bruster's is a national franchise, which means the Atlantic & Kernan location isn't just competing with other ice cream shops — it's competing for search attention against its own brand's other locations. The marketing had to make one specific Jacksonville storefront the obvious answer for nearby customers.