Turning a neighborhood ice cream stop into a destination on San Jose Blvd.
TJ's Ice Cream Dream, Inc. operates the Bruster's Real Ice Cream location on San Jose Blvd in Jacksonville's Mandarin area — a made-to-order, small-batch ice cream shop rather than a scoop shop working from a freezer case. The marketing needed to get that made-fresh, family-outing feel across, and get people in the door on a hot Florida evening.
Scope of the work.
Website development
A simple, mobile-friendly site with hours, flavors, and location front and center — built for someone deciding where to go in the next ten minutes, not researching for a week.
Digital marketing
Social content built around new and seasonal flavors, the kind of thing that gets shared and brings families back on a regular basis.
Online ads & custom design
Local, evening-and-weekend-timed ads for the San Jose Blvd / Mandarin area, with a bright, appetizing design built to photograph well.
SEO
Local visibility for "ice cream near me" and Bruster's searches specific to the Mandarin / San Jose corridor of Jacksonville.
Ice cream is an impulse decision, not a research project.
Almost nobody plans a trip to the ice cream shop days in advance — it's a "we're driving by, let's stop" decision. That means the marketing has to win on hours, location, and flavor of the day being instantly visible, not on long-form content nobody reads before they're already in the car.